Robert Preston is a legend in Swedish hairstyling and hair design. Half Scot, half Swede, Robert started his famous salon 20 years ago in Östermalm, Stockholm. We had the honour of creating their first ever website, and it was an amazing experience.
ABOUT PRESTON HAIR
Not simply a physical salon, the Preston Hair brand is associated with styling excellence on the catwalk, in magazines, film and in creative direction for L'Oreal Professionnel. Robert approached us to build a web prescence which would reflect the many facets of his business and his personality. What he was clear about was that he did not want a 'traditional' hair-dressing site.
Robert Preston is a familiar face at L'Oreal Professionnel events, and we wanted to bring elements of this into the site experience. We discussed at length what the purpose of the new website should be, and we decided that it should have two separate functions: one to promote the salon and their staff and partnerships, and one to showcase their work on stage, in film and in print. The site should also be bi-lingual, with texts in both Swedish and English. The initial proposal had two separate language versions of the site, but we then took the creative decision of including both languages in one site layout.
The site map showing the two separate functions of the site: promoting the salon, and inspiring visitors with cool and creative examples of their work.
The salon is a young and vibrant environment, and the site design needed to capture that in its essence. It needed to express a deep commitment to the world of styling, and feel cool, professional and dynamic in its design. We carried out a photoshoot with photographer Johan Annerfelt to capture the spirit of the salon in action. We also created the tone-of-voice and wrote all the site copy.
MAIN SALON WEBSITE
The homepage was intended to be busy and filled with different types of content. English and Swedish texts were displayed side by side, but in negative, whereby English texts were black on white, and Swedish white on black. We took inspiration for this idea from in-flight magazines where local and international content is presented in one layout. Even the site navigation was bi-lingual. To the right was the link to the 'Inspiration' part of the site. More on this later...
Sub-pages contained page specific content for Partners, about Preston Hair and News, but also allowed for video pushes, product information, customer testimonials and news items to be displayed alongside.
Important functions like booking, prices and salon location were naturally presented as well.
INSPIRATION SECTION OF THE WEBSITE
The Inspiration section of the site was accessed from a top link navigation with a very different appearance from the other links. Once in this section you were presented with a second navigation comprising Film, Photobook, Magazines and Art Projects, and here you could view the creative work of Preston Hair across a range of media. Preston Hair's work has graced the covers of international fashion magazines, and their styling skills have been seen in many cinema productions. They have also featured in newsclips and interviews, and their collaboration in art projects shows another side of their creative dna. In the Inspiration section you could really get inspired before your own visit, knowing you were in the best of hands.
The site was designed to be totally responsive, of course. Built in the Perch framework, we also created a CMS to enable Preston Hair staff to easily update the site with new content. We wrote a guide on how to use it, and trained the staff.
MARIA NILA AT PRESTON HAIR
MARKETING VIDEOS
When Robert Preston of Preston Hair opened their new online shop, one of the most exclusive product brands they had on their books was Maria Nila, the vegan haircare products company. Robert wanted some co-branded marketing videos to promote the collaboration, show their products in use and demonstrate the impressive finished results, and we were happy to help. We edited down hours of footage to find exactly the right sequences with exactly the right mood, edited them into smooth and compelling stories, and composed the music specially.
Video one: There is nothing basic about Maria Nila shampoos and conditioners.
Video two: Maria Nila styling products give lasting results.
Video three: Hair clay is another exclusive vegan styling product from Maria Nila.
Video four: For the finishing touch, salt spray and slate wax.
OUR WORK
We live to create. And we create to live. Discover how we bring visions to life through innovation, imagination, and expertise.
BOVINE PLUS
BRAND STRATEGY
MINIMUM VIABLE COMPLIANCE
BRAND STRATEGY
ASSOCIATION OF DIRECTORS
BRAND DEVELOPMENT
EXONIC SOLUTIONS
BRAND DEVELOPMENT / WEB
RESTORE BLUE
BRAND DEVELOPMENT / WEB
SHIELDHUB
BRAND DEVELOPMENT
FINANCIAL JUNCTION
BRAND DEVELOPMENT / WEB
TRUSTLY / ENTERCASH
BRAND DEVELOPMENT
GAVIGNET
BRAND DEVELOPMENT
B. CROWN STEAKHOUSE
BRAND DEVELOPMENT
PRESTON HAIR
DIGITAL / WEB
GETINGE: MPOWER SALES PORTAL
DIGITAL / WEB
GETINGE: MYMAQUET
DIGITAL / WEB
OBSERVE MEDICAL
DIGITAL / WEB
CORSAIR
BRAND DEVELOPMENT / WEB
FALCON FUNDS
BRAND DEVELOPMENT / WEB
WHY CHOOSE
US?
We’ve worked with global brands across multiple industries, but we’re built for businesses of every size. Our team offers big-picture thinking, meticulous execution, and exceptional results – all without the overhead of full-time senior hires.
It all starts with a conversation.
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Let’s build something exceptional together.