Transforming a promising idea into a scalable, investor-ready platform
BACKGROUND
A&E founder Shannon Weber first connected with environmental technology innovator Sarah Cosgrove when both were invited to judge the EU Sparks for Climate Hackathon. The event aimed to turn research and knowledge into actionable solutions for climate resilience and smart cities, and was the starting point for a very fruitful collaboration.
The challenge
Sarah had a compelling vision, but needed guidance turning the Restore Blue prototype into a viable, fundable, and scalable product. The platform faced multiple hurdles:
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A brand and user experience that lacked cohesion and clarity
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An investor pitch that didn’t fully communicate the opportunity
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A fragile tech stack that couldn’t support long-term growth
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No unified go-to-market plan or product launch strategy
OUR APPROACH
Discovery and Strategy
We kicked off with a business needs analysis to understand Restore’s roadmap, gaps, and objectives. This informed a custom growth strategy aligned with both product and brand milestones.
Brand Refresh and UX Audit
A full brand refresh was initiated, alongside a UX audit of the existing platform. This would help define Restore Blue’s visual language and tone of voice, refining how the product felt, looked, and communicated to the world.
"We engaged A&E Creative Consulting to reimagine our brand ahead of our product launch. Their team brought exceptional creativity and strategic insight, developing a vibrant and professional identity that aligned seamlessly with our vision. The process was thoughtful, collaborative, and enjoyable!"
Sarah Cosgrove, Founder and CEO, Restore Blue
THE IMPACT
Messaging and Narrative Development
Together, we developed Restore Blue’s brand story to deliver clear, compelling messaging tailored to investors, partners, and users. This would form the foundation for all future communications.
Investor Pitch Deck
We overhauled Restore’s pitch deck to reflect the new brand narrative, clarifying the opportunity, impact, and growth potential in a way that resonated with VCs and climate funders.
UI Design and Website Build
Our team redesigned all product UI screens to deliver a cleaner, more intuitive user experience. In parallel, we designed and developed a new website to deleiver a high-impact digital showcase for the product.
"As an early-stage company, we needed to move beyond a basic landing page to a full website that could clearly communicate our offering. A&E Creative Consulting guided us through a series of insightful workshops, helping us articulate our goals and audience. The result was a beautifully designed, content-rich website that accurately represents who we are."
Sarah Cosgrove, Founder and CEO, Restore Blue
Technical Audit and Platform Rebuild
A Well-Architected Review audit uncovered several structural issues within the existing platform. Our developers are now rebuilding it as a secure, scalable architecture designed to support rapid growth and user trust.
Launch Prep and Go-to-Market
With the prototype in development, we’re currently shaping the product launch strategy - including a customer pilot and launch video that showcases the impact behind the tech.
OUTCOME (IN PROGRESS)
The Restore Blue platform is currently entering the pilot phase with a bold new identity, a stable technical foundation, and a cohesive narrative to match. The brand now reflects the scale of Sarah’s vision and is positioned to attract the investment, partnerships, and traction it deserves.
THE IMPACT
This project reflects A&E’s core strength: partnering with purpose-led founders to transform early-stage potential into scalable impact. Our relationship has grown further, with the inclusion of Shannon on Restore’s advisory board as fractional strategist, plus our head of Tech Development Billy Einkamerer joining the Restore team as fractional CTO.
Says Shannon: “This was one of those collaborations where everything just clicked: a founder with a powerful idea, the clarity to know what was needed, and the trust to let us shape the path forward. This kind of intuitive alignment is not common, but when it happens, it can be the start of something transformative: from brand to backend, we can build the infrastructure to help ideas take root and grow in the real world.”
Shannon Weber, A&E Strategic Innovator, Growth Strategist, and Brand Storyteller
OUR WORK
At A&E Consult, we turn ideas into impactful results. Explore how we bring visions to life through innovation, creativity, and expertise.
RESTORE BLUE
BRAND DEVELOPMENT
SHIELDHUB
BRAND DEVELOPMENT
FINANCIAL JUNCTION
BRAND DEVELOPMENT
TRUSTLY / ENTERCASH
BRAND DEVELOPMENT
GAVIGNET
BRAND DEVELOPMENT
B. CROWN STEAKHOUSE
BRAND DEVELOPMENT
PRESTON HAIR
DIGITAL / WEB
GETINGE: MPOWER SALES PORTAL
DIGITAL / WEB
GETINGE: MYMAQUET
DIGITAL / WEB
OBSERVE MEDICAL
DIGITAL / WEB
CORSAIR
BRAND DEVELOPMENT / WEB
FALCON FUNDS
BRAND DEVELOPMENT
WHY CHOOSE
A&E?
We’ve worked with global brands across multiple industries, but we’re built for businesses of every size. Our team offers big-picture thinking, meticulous execution, and exceptional results – all without the overhead of full-time senior hires.
It all starts with a conversation.
+356 794 38353
Let’s build something exceptional together.