brand strategy
MINIMUM VIABLE COMPLIANCE
We were approached by one of the leading experts in European software compliance to create a brand story and investor narrative for his startup, targeting companies looking to market software after new strict EU regulations come into play.
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THE CHALLENGE
Every one of the tens of thousands of apps currently available in the EU will need to be compliant with new regulations coming into force, and MVC were set up to aid software vendors to navigate this complex new world. We were tasked with creating the investor narrative, brand story and new visual language for the startup, and build the landing page for client companies to sign up for more information.
THE SOLUTION
A guiding principle for the logotype development as discussed with the client was the idea of a portal or gateway. We created a number of options and presented them for consideration. The moodboard also contained a direction for imagery and some core values that would permeate their brand story.
THE RESULT
Once we had established the direction, we developed a whole visual language, including logotype variations, colour system, typography, tonality and imagery. From this we created a sign-up page for early adopters to get more information about the coming changes, and how to become compliant and future-proof their operations.
MVC were looking to attract some early stage investment to scale up their operations, so we sat down with their founder to identify what the core arguments would be, and then define the narrative, channelling it into a short, concise investor deck. The new visual identity permeated and informed the whole deck, creating an impactful and cohesive whole.
OUR WORK
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BOVINE PLUS
BRAND STRATEGY
MINIMUM VIABLE COMPLIANCE
BRAND STRATEGY
ASSOCIATION OF DIRECTORS
BRAND DEVELOPMENT
EXONIC SOLUTIONS
BRAND DEVELOPMENT / WEB
RESTORE BLUE
BRAND DEVELOPMENT / WEB
SHIELDHUB
BRAND DEVELOPMENT
FINANCIAL JUNCTION
BRAND DEVELOPMENT / WEB
TRUSTLY / ENTERCASH
BRAND DEVELOPMENT
GAVIGNET
BRAND DEVELOPMENT
B. CROWN STEAKHOUSE
BRAND DEVELOPMENT
PRESTON HAIR
DIGITAL / WEB
GETINGE: MPOWER SALES PORTAL
DIGITAL / WEB
GETINGE: MYMAQUET
DIGITAL / WEB
OBSERVE MEDICAL
DIGITAL / WEB
CORSAIR
BRAND DEVELOPMENT / WEB
FALCON FUNDS
BRAND DEVELOPMENT / WEB
WHY CHOOSE
US?
We’ve worked with global brands across multiple industries, but we’re built for businesses of every size. Our team offers big-picture thinking, meticulous execution, and exceptional results – all without the overhead of full-time senior hires.
It all starts with a conversation.
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Let’s build something exceptional together.