brand strategy

association of directors identity

A brand designed to appeal both to corporate leaders with established portfolios, as well as the next generation of ambitious business professionals aiming for the top.

THE CHALLENGE

We were approached by an associate of an existing client, who had seen the new visual identity which we had created for them, and wanted us to do the same for his organisation. The Association of Directors was established to help mentor and support company directors in Malta, both those with a long and distinguished career behind them, and the next generation of up and coming talent - with a clear focus on diversity and inclusion.

NEW VISUAL IDENTITY

The new corporate visual identity had to feel both modern and established at the same time. We wanted a icon or sigill which would anchor the organisation to its Malta heritage in a recognisable yet subtle way. We examined a number of possible motifs, both heritage and architectural, and finally decided on the stylised dolphin, due to its natural grace and connection to mediterranean culture.

DESIGN JOURNEY

We explored a number of viable routes before deciding on the final dolphin sigill, but we had already determined the overall design style, including colour palette and photographic style in a number of online sessions with the client, where we also determined the brand values that would steer the company's communications and positioning.

Below are a number of the alternative designs we explored during the creation of the new brand identity.

OUR WORK

We live to create. And we create to live. Discover how we bring visions to life through innovation, imagination, and expertise.

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BRAND STRATEGY

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BRAND STRATEGY