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BUSINESS AND BRAND
TRANSFORMATION

We are A&E, the business and brand transformation agency. We are a global task force of seasoned strategists, creatives, UX/UI specialists and reputation managers. We help startups, SMEs and large corporates unlock their unique potential, transforming how they think, work, and define their place in the world.
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We’re not just consultants,

we’re partners in transformation

Every action we take is driven by a commitment to meaningful, positive transformation, partnering with organisations ready to embrace real change.

Our philosophy is grounded in the principles that shape who we are, how we work, and the impact we aim to create.

How we help

STARTUPS

A&E helps startups avoid the most common (and costly) early-stage mistakes: poor user journeys, underdeveloped MVPs, and brand stories that don’t resonate. As your fractional C-suite partner, we can help you refine your strategy, sharpen your story, and shape your product - before valuable time and resources are spent building the wrong thing.

 

From customer profiling to pitch decks, from UX to go-to-market - we deliver cost-effective strategic, creative, and product expertise that turns a big idea into a real business.

SMEs

A&E plugs into growing businesses as an external resource to elevate strategy, sales, and operations. We bring the structure, experience, and momentum that fast-moving teams need, from sales planning and automation to customer segmentation and go-to-market execution, all without the cost or rigidity of a traditional agency model.

 

Whether you’re stuck in founder-led sales or looking to break into new markets, we help you scale with clarity, confidence, and control.

CORPORATES

Whether you’re launching a new product, repositioning your brand, or driving a digital transformation agenda, we help you move fast and execute with clarity.

 

We deliver insight, strategy, and execution that gets you to market faster, with the kind of work that truly resonates. As fractional C-suite partners, we bring senior-level expertise and impact, without the overhead of full-time hires.

What does A&E stand for?

It’s not just a cool acronym, it’s everything we bring to the table.

Accident & Emergency

Think of us as your rescue team. Whether you need a convincing investor narrative, your comms are off-brand, or your launch strategy has run aground, we’re here to chart a solid path forwards.

Age & Experience

Every member of our team has decades of industry expertise. We’ve navigated the toughest challenges and delivered exceptional results for some of the world’s biggest names. We bring seasoned insight to every collaboration, cutting through complexity with precision.

Accuracy & Efficiency

Our approach is data-driven and process-oriented. We don’t guess, we find the answers, ensuring every project is on point, on time, and on budget.

Adaptable & Established

Whether you’re a well-funded startup, an expanding SME, or an established corporate, we tailor our support to fit your needs. We’re a trusted, flexible partner with a track record of business transformation across multiple industries and markets.

Every action we take is geared towards positive and healthy transformation: of individuals, of businesses, and of the world around us.

Who we are

Think of us as your on-demand business strategy and brand leadership team. Each member of our collective brings deep industry experience, a history of award-winning work, and the kind of strategic perspective that only comes from years of building, scaling, and transforming businesses.

 

From initial business needs analysis to brand strategy, concept development to visual systems design, campaign planning to execution - we apply experience with intent. Every step is handled by senior-level talent who’ve shaped some of the world’s most impactful brands.

SERVING INDUSTRY LEADERS

Serving industry leaders

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What clients say

For any fellow start-ups navigating the early or complex stages of business development, I can’t recommend A&E enough. Their expertise has been incredible in the crafting a powerful and carefully tailored strategy to get our product to market. Years of experience, a genuine passion for driving positive environmental impact and just the loveliest people - an exceptional team to work with!

 

Sarah Cosgrove, Founder and CEO, Restore Blue

Glen is a great guy and very passionate about what he does. A keen eye for detail and strong sense for conceptualising ideas.

 

Paul Collins, Global Creative Director, Bang & Olufsen

Glen seems to have an unlimited reserve of energy. He’s incredibly creative and the kind of creative that can master the complicated stuff while also giving it human relevance. An idea man through and through.

 

Patricia Hanger, Head of Communications, Stora Enso

Shannon’s vast knowledge and expertise in business development inspired us to push ourselves beyond our limits, and her commitment to excellence drove us to reach new heights. We will forever be grateful for the impact Shannon has had on our brand and the invaluable lessons she taught us along the way.

 

Ryan Porter, Co-founder YOT Store

We worked together on a host of complex communications and business transformation projects for over five years. Shannon’s deep knowledge and understanding of the commercial and communication drivers of business, coupled with years of experience working with and representing some of the most synonymous brands in the business, is why Shannon is a true and rare maverick of the game. 

 

Howard Lonstein, Media Strategist

Glen has enormous creativity and can take a written or spoken idea and visualize it into captivating campaigns which communicate concepts & feelings through art. Glen also brings a rare understanding of high technology, which simplifies our creative process and keeps us focused on the science which we sell.

 

Jonathan Royce, BioProcess Marketing Program Leader, GE Healthcare

Shannon is a consummate professional who can be relied upon to meet deadlines and to do whatever is required to see a project through to it’s successful conclusion. In addition to her professional qualities, Shannon possess strong interpersonal skills; she is respected and well liked by her colleagues who enjoyed her positive disposition, can-do attitude and professional approach.

 

Marc Crerar

When Nike appointed Ogilvy to be dedicated to the Nike Football World Cup attack plan, I requested they hire Shannon on as the Account Director to work on Nike Retail Brand deliverables. Nike’s global recognition for work done on the South Africa 2010 World Cup stands testament to Shannon’s abilities to deliver excellence.

 

George Camara, Retail Brand Presentation Manager for Emerging Markets, Nike

Glen has an interesting mind. He listens, processes, and then delivers wonderfully creative ideas to solve marketing communication challenges. But the best part about Glen is that he is real, he tells you like it is, and that makes him a trustworthy and reliable business partner.

 

Bryan Gassler, Global Marketing Communications Manager, Xylem

It was a great pleasure working with Lizelle. She has the ability to take a brief or concept and run with it, delivering results beyond the expectations of her clients and peers. Lizelle is always willing to go the extra mile to ensure that all the goals have been met on every project she undertakes.

 

Francois Brill, Product and Design Leader

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WHY CHOOSE
US?

We’ve worked with global brands across multiple industries, but we’re built for businesses of every size. Our team offers big-picture thinking, meticulous execution, and exceptional results – all without the overhead of full-time senior hires.

It all starts with a conversation.

+356 794 38353

shannon@aeconsult.pro

Let’s build something exceptional together.

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