CORSAIR GROUP
Corsair tasked us with reimagining their entire brand positioning, crafting a fresh visual identity, compelling brand story, and user-friendly website to support their ambitious expansion plans. As pioneers in pyrolysis recycling of plastic waste, Corsair has already made a significant environmental impact, removing millions of kilograms of plastic waste. However, their perceived association with the petrochemical industry risked overshadowing their positive contributions to the planet.
Our first step was to conduct a brand positioning workshop, which allowed us to understand their core motivations and define the values that would shape their brand story.
BRAND STRATEGY
While Corsair is not strictly an environmental organisation, their technological solutions yield profound environmental benefits. We identified that they should position themselves as an environmental technology company—an insight strongly supported by the workshop results.
From this foundation, we defined their overarching goal: "To become the global leader in scalable and effective technological solutions to urgent environmental problems."
Next, we developed a purpose statement that aligned with this vision:
"To deploy effective and scalable technologies that safeguard our air, water, and resources, creating a cleaner, safer world for mankind."
THE CORSAIR BRAND
Corsair’s brand needed to bridge two worlds: its deep ties to environmental and sustainability movements and its origins in global business. The result is a brand identity that’s both inspiring and pragmatic – combining a vision for a cleaner future with a grounded approach to the science of recycling.
The updated colour palette evolves from Corsair’s original identity. It reflects a harmonious balance of environmental optimism and corporate professionalism. Inspired by sunlight filtering through clear azure waters, the palette transitions through the blue and grey tones of corporate boardrooms before resolving into the serene greens of forests and woodlands. This blend embodies both trust and warmth, balancing business confidence with human connection.
THE CORSAIR WEBSITE
Corsair’s redesigned website is modern, informative, and easy to navigate. As a technology company, it was crucial to maintain a corporate feel, appealing to investors, engineers, and government representatives. At the same time, the site reflects their environmental commitment, welcoming NGOs and sustainability-focused organisations.
The homepage introduces Corsair’s cutting-edge technology and explains how it addresses global environmental challenges. It simplifies the complexities of pyrolysis recycling and illustrates how this process creates a circular economy for plastic. The company’s philanthropic initiatives are also prominently featured.
Additional sections delve deeper into Corsair’s philosophy, technology, and expansion goals, highlighting their innovative CSR Plastic Credit – a solution enabling businesses to offset their plastic footprint and achieve plastic neutrality. Other pages narrate the company’s journey from inception to today, spotlight their partnerships with organisations championing plastic neutrality, and compile news and insights about Corsair from around the world.
Corsair’s revitalised brand positions them as an authoritative, forward-thinking leader in environmental technology, empowering them to continue tackling urgent global challenges with confidence and purpose.
OUR WORK
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BOVINE PLUS
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EXONIC SOLUTIONS
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RESTORE BLUE
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SHIELDHUB
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TRUSTLY / ENTERCASH
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GETINGE: MPOWER SALES PORTAL
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