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brand strategy

BOVINE PLUS

A ground-breaking agritech startup from Ireland are revolutionising livestock farming with the help of data and AI. We helped them define their business strategy and their brand.
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THE CHALLENGE

Reap Interactive are an environmental technology company who have built a new way of optimising livestock farming using real-time data and AI. This allows farmers to monitor the wellbeing of every individual animal under their management, to ensure maximum possible efficiency and return on investment. With a big trade show coming up, we were asked to help focus their brand positioning and strategy, give their brand a major facelift, and build a new website, all in the space of a few weeks.

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The first thing we needed to do was help the client structure their offer, creating some clarity between the parent company and their product range. New opportunities were opening up for their technology, and they needed the flexibility to be able to move quickly into new markets without tying themselves down to an inflexible brand hierarchy. A series of intense online sessions were required to identify which different stakeholders they were talking to, and what the offer should be to each. 

VISUAL IDENTITY REFRESH

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A lot of time and effort had been put into building the BovinePlus brand, but it needed modernising to make it fit for purpose. We looked at the existing logotype and cleaned it up, as well as adjusting the colour palette to make it digital-friendly. We created a whole new image system, bringing people into focus and depicting the considerable benefits which the technology was bringing to them, transforming traditional working methods and giving real 360 degree control to the farmer for the first time. Existing customers would still recognise the company, while giving Reap Interactive the opportunity to expand globally.

BRAND MANAGEMENT

Reap Interactive were in the process of launching new products under the BovinePlus brand, and it was imperative that we had material ready for the upcoming trade show. We created some sub-brand logotypes and introduced the brands into the new website and also onto new marketing materials.

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new digital footprint

A new website filled with glowing customer testimonials and engaging new content about the company'srevolutionary technology and products, explaining how they deliver considerably increased profitability, was launched just days before the trade show deadline. We also built a media page so that happenings from the three day event could be recorded and uploaded to the site. 

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OUR WORK

We live to create. And we create to live. Discover how we bring visions to life through innovation, imagination, and expertise.

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BOVINE PLUS 

BRAND STRATEGY

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MINIMUM VIABLE COMPLIANCE

BRAND STRATEGY

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ASSOCIATION OF DIRECTORS

BRAND DEVELOPMENT 

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EXONIC SOLUTIONS 

BRAND DEVELOPMENT / WEB

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RESTORE BLUE 

BRAND DEVELOPMENT / WEB

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SHIELDHUB 

BRAND DEVELOPMENT

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FINANCIAL JUNCTION

BRAND DEVELOPMENT / WEB

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TRUSTLY / ENTERCASH

BRAND DEVELOPMENT 

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GAVIGNET

BRAND DEVELOPMENT

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B. CROWN STEAKHOUSE

BRAND DEVELOPMENT

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PRESTON HAIR

DIGITAL / WEB

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GETINGE: MPOWER SALES PORTAL

DIGITAL / WEB

MyMaquet

GETINGE: MYMAQUET 

DIGITAL / WEB

Observe Medical

OBSERVE MEDICAL

DIGITAL / WEB

Corsair Website

CORSAIR

BRAND DEVELOPMENT / WEB

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FALCON FUNDS

BRAND DEVELOPMENT / WEB

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WHY CHOOSE
US?

We’ve worked with global brands across multiple industries, but we’re built for businesses of every size. Our team offers big-picture thinking, meticulous execution, and exceptional results – all without the overhead of full-time senior hires.

It all starts with a conversation.

+356 794 38353

shannon@aeconsult.pro

Let’s build something exceptional together.

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