NEWS
AND VIEWS

In a recent expedition, A&E Creative Consulting explored a series of abandoned and derelict cave dwellings in Mellieħa, remnants of Malta’s living rock-cut heritage that risk being lost to neglect. These sites, carved by hand and inhabited for generations, represent not just architectural ingenuity, but the resilience and adaptability that define Malta’s cultural identity. “If proactive steps aren’t taken soon, a valuable part of Malta’s historical authenticity - lived in, ha

On October 9th, I joined an environmental cleanup on the small but iconic island of Comino, with its world-famous Blue Lagoon, nestled between Gozo and Malta.

In the world of business development, there’s a deceptive little myth currently doing the rounds: that branding, advertising, and...

After years of advising early-stage teams, I’ve come to expect a familiar pattern: passionate founders, innovative products, and pitch decks packed with features. On the surface, everything looks promising. But when it’s time to explain the business clearly to investors, partners, or even customers – that’s where things start to fall apart.

Investors don’t invest in ideas, they invest in the people behind them. Your pitch deck may open the door, but it’s you who must walk them through it. What they’re looking for isn’t just a clever product or a promising market - it’s a person who can lead, adapt, inspire belief, and carry the weight of ambition with clarity and conviction. In the end, it’s not the idea that gets funded, it’s the individual who makes others believe it can’t fail.

As a creative agency, we come face-to-face with AI daily – for better or worse. And before anyone rolls their eyes and mutters, “Here come the technophobes,” let’s be clear: we’re not anti-tech. We use AI regularly. But we don’t use it to create. And we certainly don’t use it to think.

In 2025, having a website is table stakes; everyone’s got one. The question is - does yours actually sell? The A&E team have been tasked with auditing a string of websites and online stores recently - all from different industries, but all with the same problem: high traffic, low sales, no clear plan. But let’s be honest here; it’s not the product that’s broken, it’s the process.