NEWS
AND VIEWS

As a creative agency, we come face-to-face with AI daily – for better or worse. And before anyone rolls their eyes and mutters, “Here come the technophobes,” let’s be clear: we’re not anti-tech. We use AI regularly. But we don’t use it to create. And we certainly don’t use it to think.

In 2025, having a website is table stakes; everyone’s got one. The question is - does yours actually sell? The A&E team have been tasked with auditing a string of websites and online stores recently - all from different industries, but all with the same problem: high traffic, low sales, no clear plan. But let’s be honest here; it’s not the product that’s broken, it’s the process.

Picture this: You’ve meticulously scoped out a project. The requirements are clear, the timelines are set, and the client has signed off.

On Saturday 15th March, I joined a community environmental clean-up alongside fellow volunteers from #Coffeeislandmalta – an informal networ

In today’s hyper-polarised world, managing your online reputation is like walking a tightrope over a pit of snapping alligators.

Let’s make one thing very clear - at A&E, we don’t do guesswork.

Here’s something that way too many businesses just don’t seem to get: a brand is far more than just a logo, some random colour swatches, and